The most popular vocal style I offer, this is your standard, strait-laced option for professional contexts and settings. Not high and zany, not low and brooding; just a neutral (but never robotic) narration you can trust. If voice over styles were bowls of porridges, Goldilocks would call this one 'just right'.

Frequently used for: business tutorials, explainer videos, e-courses, product ads, voicemail greetings, etc.

Sometimes, less really is more. A good voiceover does not always require a great deal of energy to effectively tell a story or communicate a message. Sometimes, what your script needs is to be narrated with a softer, gentler approach to the microphone. Bring the feeling down to a candlelight and evoke a subdued mood in your audience with this intimate style.

Frequently used for: documentaries, guided meditation, short film narration, character monologues, charities, etc.

A modern vocal style for the everyday Gen Y & Z'er tired of the overly-formal-sounding advertisements and "old school" marketing styles of their parents and grandparents. Buyers request this when they want a more laid-back, conversational approach to their voice over audio. Perhaps you need a genuine-sounding product review, or just want something that feels low-pressure, friendly and approachable. If you want to trade in the suit and tie for a Casual Friday sweatsuit, this is the style you're looking for.

Frequently used for: crowdfunding campaigns, dialogue, 'realistic' testimonials, conversational video sales letters, audiobooks, tech ads, parodies, etc.

Lights! Camera! ACTION! This high energy vocal style is bright, fiery and explosive; perfect for communicating an urgent message, being dynamic and playful, or simply for children’s material calling for a few cartoon animals to come to life. However, adults can have fun with this style too -- when the night is young and the music is loud, request "Animated Clive" for all your nightlife advertisements and invites, as well as rapping and singing duties!

Frequently used for: urgent announcements, nightlife ads, limited time promos, cartoon characters, theatrical sketches, motivational speeches, musical performances, etc.

Turn up the heat, raise up the intensity (& vocal compression), and inject some grit to your project. A straight whiskey shot with no chase, this style is strong, deep and dashing. When your product or service calls for rolling up the sleeves and conveying a sense of strength, this is the confident energy you want.

Frequently used for: car ads, fitness ads, ‘powerful’ products & services, etc.